A collaborative production and revenue-sharing network for trusted independent journalists.
Learn MoreThe Independent Media Exchange (IMX) is a collaborative production and revenue-sharing network built to connect trusted independent journalists and media creators with advertisers and publishers seeking to reach high-value, contextually segmented audiences.
Our Mission: To channel advocacy advertising dollars—traditionally concentrated in legacy media outlets—into a vetted and verified independent media ecosystem.
By creating a one-stop shop for advertisers, the IMX supports influential, high-quality independent voices while preserving creators’ autonomy.
Independent creators are building loyal, highly-activated audiences across journalism, sports, cultural criticism, and finance. Yet, most lack access to the advertising infrastructure, business operations, and brand partnership teams available to traditional publishers.
Brand partners, advocacy groups, and nonprofits seek trusted, authentic voices to reach engaged audiences. IMX connects these two forces—enabling efficient ad buys, transparent partnerships, and shared professional support.
Comprehensive Advertising & Marketing Resources to scale your reach.
Operational and Business Support to professionalize your independent brand.
Community Collaboration tools to connect with other creators.
Tools to develop new audiences and deepen engagement.
IMX operates as a member-supported cooperative with two tiers of service for creators.
IMX works with Washington-focused advocacy organizations, think tanks, nonprofits and policy campaigns to provide a central ad-buying platform and verifiable audience data.
Whether you are a creator looking to professionalize your brand or a partner seeking authentic voices, we are ready to collaborate.